Interview Questions

  1. 1.    Between what cities (distance) does the club look to target people?

We look for individuals living in the areas between Ft. Pierce to Miami.

 

  1. 2.    How many fiends does Club Cinema’s Face Book page currently have?

We do not have friends per say, but we do have about five thousand likes.

 

  1. 3.    Without having friends, how does the page ensure people will see the posts?

When a person on Facebook likes our page, they automatically get our page posts on their newsfeed.

 

  1. 4.    What has been the most customer appreciated content on your page?

Probably the address of our location along with shows prices.

 

  1. 5.    What would you say is the most useful thing about the Face Book page?

I see all too often the people answering each other’s questions about events. For example, when an event is posted, I’ve seen people ask the age to get in; if alcohol is being served, etc and then watch some one else post reply’s to that.

 

  1. 6.    What type of advertisements does your page display?

Advertisements for upcoming shows/events, some of which include information on drink specials or deals on cover charges.

 

  1. 7.    Do you think the Face Book page is effective in advertisement?

Absolutely.

 

  1. 8.    Since you feel this is effective in advertising, does your company spend any less money on traditional forms of advertisement and why?

No, even though we feel the online Face book page is effective, there is no real way to tell. Plus, we cannot account for those regular customers who may not be avid Face Book users, or who may have a broken computer etc. Nothing is more concrete confirmation of an event quite like fine print.

 

  1. 9.    Do you personally deal with the Face Book page or does some one else?

I’ve looked at it a few times, but it is not my job to work it. We have an advertisement group that takes care of it.

 

10. How much business would you owe to the Face Book page?

Honestly, most of our customers are not new faces. They’re regular patrons of the club and others, hear of our events by word of mouth. However, I do feel that the Face Book page brings in those living outside the south Florida area.

 

Class Research Proposal

How Much do Clubs Business Benefit From Owing a Face Book Page

                 

Researching how clubs business benefits from Face Book is related to social media simply because Face Book is the number one social networking site in America, and clubs all across the world are using this site to their advantage.  It seems as the generations change, technology is being used more and more. In recent years, Face Book has gone from being a social networking site to more of a barrage of advertisements, pop-ups,etc. Rather than research about how all businesses benefit from Face Book advertising, I am narrowing the business playing field to just clubs and bars. Research for this topic is going to be relatively easy, starting with a simple search engine.  Here, I plan on finding my simple answers and hopefully, find a few things my interview did not cover. Again, because Google can only tell one so much, I plan on taking a unique research approach and plan on interviewing actual modern-day club owners. By doing so, I plan on getting inside answers that average people do not know about. Also, a live interview grantees me that all information is true and relevant to my topic. Aside from the interviewing, I believe by keeping an eye on club Face Book pages, I can gather a great deal information about what actually gets posted on the sites. Another advantage of viewing the actual web page is the ability to see the consumer reactions. By seeing the reactions of the “friends” to event posts and such, I will be able to feel either a negative or positive attitude to the postings, and thus be able to see how effective the advertisements are in getting customers interest. Since the main answer as to why clubs create these pages (advertisement) is obvious, I plan on addressing a couple of sub claims that keep the paper more interesting.  Under the main category of advertisement, I will look at how effective the web page is in promoting, hiring opportunities, and finally how much it gains the club popularity.  By discovering the truth as to how many benefits come from clubs owning a face book page, I hope to learn things I can actually use in the real world some day when I own my own club.